St Andrews has plenty of fashion shows but it it’s pretty rare occasion for one to grab my attention as whole-heartedly as Label has. A brand-new feature on the St Andrews social calendar, Label is all about body positivity and inclusivity. It’s an idea that has been two years in the making and is finally out in the real world. When my friend Jo told me about it, I knew it was a project that was going to hold my attention and my heart.
You see, style to me isn’t about what magazines tell you to wear. It’s about what makes you feel like you can take on the world that day. That might be the latest 70s esque dress on the high street or your favourite polka dot shirt. It could even be your comfiest sweater and leggings. None of these options is the right one, or the right fit for everybody. Style is about feeling good. Style is about being yourself, whichever version that is on a rainy Monday evening. For me that was an old dress and some sassy boots (but not The Sassy Boots, which make me treat every pavement like a catwalk). It was bags under my eyes and an early night because I had to work in the morning. It was me
At the Label launch, I was surrounded by people who were through with people telling them how they should dress, look or act. I had so many conversations about changing the narrative of fashion to stop excluding people from it, whether that is because of their size, gender, race or any of the other boundaries that need to be faced within the industry.
All the while, I munched on handmade cupcakes and drank some lush cocktails from the Adamson (you know that place I constantly rave about). Because at the end of the day, style is also a lot of fun and should be treated as such.
That is where the Label committee really nailed their launch event in creating a space where conversations could swift between the problems within the fashion industry, a need for greater body positivity in our community and whether or not it was time to move onto a glass of Rioja. Spoiler alert: it was.
What is style to you?